We are also very excited to announce that long-time TwoCents friend, collaborator and supporter, Cat Matson has joined the TwoCents team as Account Director.
We're incredibly lucky to be welcoming to TwoCents, Jason Vasquez.
Simon Sinek makes a great point about those of us 'stuck' in Gen X - how inconsequential the 'X' is for our generation. A non-descript place-marker. Sure, it might mark the treasure trove on our fantasy pirate map but just as frequently its a warning. Don't trust these people. Danger.
The 'How Do I Get More Facebook Fans' is the million dollar question in social media. And unless you have an established and well-liked brand with its own set of brand evangelists, it's a problem faced by many businesses, especially small, localised ones.
It's a question I'm faced with every day and I'll give you the 'secrets' I tell everyone. Except they're not really secrets: they're published on Slideshare and anyone could steal them. So I might as well put them somewhere useful. Every half-assed social media 'expert' has had a crack at these but this is my take.
One question I frequently get asked is how to handle complaints on social media - in particular on Facebook pages. Do you quickly delete your fan's complaint, block them from your page and go on living life like it never happened? Do you wait for a fan to defend you? Or should you jump in and defend yourself?
Forget the QR code, the utterly pointless piece of faux-3D trickery. They've popped up in places we don't want them, need them or will ever use them and we should think about taking them off the marketing pitch and sending them in for an early bath.
Radical the opinion might be, but radical a QR code is not. I sense whispers in marketing WIPs around the country discussing what brands should do with a QR code, how we should embrace them and the results we're looking for. I sense the same whispers discussing whether the consumer actually, really cares.
Facebook Insights have created a lot of questions lately and the new Facebook Virality score. So here's a crash course in things that you should be looking for with your Facebook page.
Facebook Insights offer the virality score which is classed as the "percentage of people who have created a story from your page post out of the total number of people who have seen it."
There are some immediate things to note here in your Facebook insights. The first is that the definition of 'create a story' means people who have done any of the following:
1. Liked your page.
I described the future last week to a group of wide-eyed business owners. The future where, if you're running late for a meeting, your connected car will be talking to your smartphone to work out where you should be, and then informing all the members of the meeting exactly how late you're running.
The truth is there's only one reason why i haven't deleted my Google+ account and that is the promised arrival of Google pages for businesses. With rumours that they would out-do Facebooks long standing pages, with better functionality and more options for customisation I eagerly awaited the launch day. And today is that day, Google+ pages rolled out to a select few companies and I woke up this morning to a stream of articles about the brand new, shiny pages, so after all this anticipation, how does it look?
In yet another testimonial to the pervasive popularity of Twitter, a Mexican soccer club has opted to replace players’ names on their jerseys with team members’ online Twitter names.
