For anybody who knows me and my work, you'll know I'm a huge fan of advertising that gets a single minded proposition across through flawless composition and without excessive copy.
It's always fun to pull apart an execution and look at how you may have addressed the brief. That said, I'm not entirely sure how I would have approached promoting non-stick pans however was delighted to stumble upon these creative ads for Nirlep, produced by McCann Erickson Mumbai.
Not sure if my Vegetarian friends will react in the same way!
As a keen user of social media I was really taken by this series of tongue-in-cheek print ads for a local San Francisco Chinese Restaurant. Particularly liking the “Cash Only.” addition into the strapline!
I had lunch with a friend the other day who used to work for what I would describe as a traditional Brisbane advertising agency. That's not a negative way of describing them but they're established and recognised in what they do, and have a global presence. She's now setting out on her own in a new venture doing something similar but on a smaller scale. Even in her new venture, her and her business partner have years, if not decades of experience to call upon to sell their new business forward.
So just before we parted she asked me 'why do I share everything on my social media sites?'
Rebranding has become something of a fad in the last decade, with many global companies opting for a facelift. A companies brand is ultimately the public’s perception of a product or service, so it is natural for a brand to have to evolve over time to keep in touch with consumers. For many companies, especially well established brands, the makeover of their brand can be a delicate process, with careful consideration taken to avoid loss of markets. So what is involved in a Rebrand?
Approximately three years ago I wrote a blog on Dominos after a bad pizza (can those two words ever be put together?) experience. I suggested that unlike other areas of the FMCG marketplace, both Dominos and Pizza Hut had failed to embrace the concept of 'premiumisation' and that if they continued to punt out sub-standard cheap fayre, that would inevitably be their undoing.
Iiiiiiiiiin the red corner, we have one of the biggest global brands, sentinels of search, magicians of maps and wizards of Wave, one of the most recognized brand names in the world, weighing in at an annual revenue of $23 billion, ladies and gentlemen, I give you….Google.
This blog aims to educate readers about both dated and present trends and essentials relative to brand identity design. The focus of this post is the signature (or mark) logo which, whilst not a new technique to designers, has regained popularity in recent years.
Don't get me wrong. I'm a fan of direct mail. I've received some great pieces in my time - only a few months ago I got a razor from Woolworths. Nice touch. The mail, not the razor. But if you're going to spruik direct mail like Australia Post's 'Open Up To Mail', and you're going to spruik it to marketing folk, then really, your data needs to be water-tight.
In this digital age of computer-generated graphics and typography, it's refreshing to discover designers and typographers who still believe in the advantages of working by hand to produce unique and innovative work. No longer relegated to designer's sketchbooks, illustration has emerged as a dynamic vehicle for visual communication and is being employed in a variety of industries including music, fashion, packaging and entertainment.
If you want to take a look at a pop act who is also an expert in marketing, then you don't need to look much further than Lady Gaga.
In the history of music, there have been some great self-marketing acts - Madonna, Michael Jackson, Sex Pistols, Beatles, Eminem - groups and artists that have their very marketing built into who they are, and their image and route to market is as important as their music.
