Generation Y is a scary generation. We have attitude. We are fickle. We like to find out all the facts (ourselves) before we make a purchase, and we hate being spoon fed information.
As a product of the late 80's I see everything through Gen Y Goggles. I'm a skeptic. And I don't trust anyone else's opinions except my own.
They're The Beatles. Of course you're going to buy their album. Even if you already own it.
Charles is creepy. Really creepy. That's probably the first and most important reason I'm not falling for the ING adverts. He's got the sort of voice and look that makes him look like he should be on some sort of register somewhere.
But there are other reaons we should ignore him.
For anybody who knows me and my work, you'll know I'm a huge fan of advertising that gets a single minded proposition across through flawless composition and without excessive copy.
It's always fun to pull apart an execution and look at how you may have addressed the brief. That said, I'm not entirely sure how I would have approached promoting non-stick pans however was delighted to stumble upon these creative ads for Nirlep, produced by McCann Erickson Mumbai.
Not sure if my Vegetarian friends will react in the same way!
As a keen user of social media I was really taken by this series of tongue-in-cheek print ads for a local San Francisco Chinese Restaurant. Particularly liking the “Cash Only.” addition into the strapline!
We’re all often guilty of over complicating things. Advertisers especially.
Over 4 million views on YouTube as I write this blog post, so we're already well on the way to having proof that the Old Spice advert 'The Man Your Man Could Smell Like' is the best advert ever, but there are a number of key reasons, other than YouTube views as to why this is the case.
You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.
Which makes me beg the question, what's the theory behind it?
If I had a few hours spare to point out the issues with Rivers advertising communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.
Everyone knows the quicker you get your pizza from Dominos, the hotter its going to be and thus the better your Dominos experience will be. Unless of course you burn your mouth. But I digress.
A superb piece of creative from Copenhagen Zoo that emphasises the need for creative and strategy to work hand-in-hand. The agency was Bates Y&R in Copehagen.
Full size image is available here.
