December 2009

Is your USP helping, or hindering your business?

By simon | 29 December

Sitting down writing a marketing plan for a current client, I devoted the
second section to identifying and communicating their USP - unique selling
point - or as another client/friend of mine talks about: competitive advantage. It was here that I realised that maybe the latter description is a better one to hold up to the light, than the former.

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Cause-Related Marketing

By simon | 22 December

It might actually seem obvious once someone explains it to you, but cause-related marketing is one of the big growth areas for 2010. Maybe its the aftermath of the Obama-related helping your neighbour goodwill philosophy that swept across America last year, but using your marketing dollars to 'do good' in local communities is a big push next year.

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DMA

DMA | Tue, 01/09/2009 (All day)
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Innspire

Innspire | Thu, 01/10/2009 (All day)
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Shlix

Shlix | Sun, 01/11/2009 (All day)
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Ezetek

Ezetek | Tue, 01/09/2009 (All day)
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