January 2010

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I can has ice cream?

By simon | 26 January

I saw a status update from a friend of mine today asking ‘how good is cold rock?’ Now he’s a good friend of mine, but he’s from Yorkshire, and as far as I’m aware, the number of great ice cream makers that have come out of that northern county of England is fairly small, if not zero. So I can forgive him for his belief that the ice cream being served in Cold Rocks up and down Australia is of a high quality. I suspect he knows no different.

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Simple Things

By | 26 January

New technologies are not only pushing design outcomes, they are better informing the design process. Advances in staple applications like InDesign, Photoshop and Flash, and emerging 3D rendering platforms, are shaping the way see design as the ever bloating array of search engines and browsing technologies are fashioning the way research is performed. These technologies can make your life as complicated as you let them make it. They also have the power to make it so much simpler.

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The Difference Between Innovation & Improvement

By simon | 08 January

Anyone remember Musicmatch Jukebox? No? Well, let me explain.

MusicMatch

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Down the Rivers

By simon | 07 January

You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.

Which makes me beg the question, what's the theory behind it?

Rivers

If I had a few hours spare to point out the issues with Rivers advertising communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.

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Delivery Speed

By simon | 03 January

Everyone knows the quicker you get your pizza from Dominos, the hotter its going to be and thus the better your Dominos experience will be. Unless of course you burn your mouth. But I digress.

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Snakes On A....Bus?

By simon | 01 January

A superb piece of creative from Copenhagen Zoo that emphasises the need for creative and strategy to work hand-in-hand. The agency was Bates Y&R in Copehagen.

Snakes On A Bus

 

Full size image is available here.

 

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