So it went that Chanel, the Parisian fashion house, had a show around October last year. The models in the show had a flattering little detail drawn onto them in the form of a tattoo which they kept for show as they swaned around Paris after the event.
Garance Dore, fashion illustrator come blogger, found that the tattoos were going to be commercialised in Chanel boutiques – a touch of marketing genius, Garance opined. And it probably is. Something so simple and quite beautiful that resonates with a market.
