June 2010

TRAC Financial

TRAC Financial | Tue, 01/06/2010 (All day)
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Out with the old in with the new

By | 11 June

Rebranding has become something of a fad in the last decade, with many global companies opting for a facelift.  A companies brand is ultimately the public’s perception of a product or service, so it is natural for a brand to have to evolve over time to keep in touch with consumers.  For many companies, especially well established brands, the makeover of their brand can be a delicate process, with careful consideration taken to avoid loss of markets. So what is involved in a Rebrand?

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Westpoint Autos

Westpoint Autos | Fri, 01/10/2010 (All day)
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Brisbane Roar

Brisbane Roar | Mon, 01/02/2010 (All day)
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A Change Is As Good As A Pizza

By simon | 08 June

Approximately three years ago I wrote a blog on Dominos after a bad pizza (can those two words ever be put together?) experience. I suggested that unlike other areas of the FMCG marketplace, both Dominos and Pizza Hut had failed to embrace the concept of 'premiumisation' and that if they continued to punt out sub-standard cheap fayre, that would inevitably be their undoing.

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