September 2010

Capital Market Conduit

Capital Market Conduit | Wed, 01/09/2010 (All day)
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AppleJack

AppleJack | Wed, 01/09/2010 (All day)
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Word Of Mouth Marketing or The Power Of A Sausage Wrapped In Bread

By simon | 21 September

If another business tells me they soley rely on word of mouth marketing for all their business referrals, I’ll scream.

Don’t get me wrong, I don’t think there’s anything wrong with word of mouth marketing – and god only knows we do actually talk about it with clients all the time – but the way some people refer to it with a shrug of their shoulders like they don’t know how its working for them, can be infuriating

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5 Reasons Yellow Pages Is Better Than Google

By simon | 07 September

Okay. So this is going to be controversial. I mentioned I was going to be writing this to a group of business people last week and I got a big 'ooooo' from them. So here we go.

To test this out, I'm going to focus on searching for an electrician in Brisbane. I do appreciate that certain trades are going to be more prone to be found this way - people don't look for advertising agencies via the Yellow Pages - but we'll use this one as an example.

Speed

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