October 2010

Writing a blog with a number of things to do about something or other is the new black. Seriously.

4 reasons to ignore something or someone on social media. 16 ways to save money on your weekly shopping bill. 34 ways to fix your car after its been attacked by rabbits. 873 things to do with a broken dictaphone. 190,872 chat-up lines for miners rescued after 56,712 days underground.

We're guilty of them too. And there is a good reason for doing it:

1. Makes the readers brain digest things easier. Your readers aren't all rocket surgeons, you know?

I thought I'd talk about this as this has cropped up three or four times in the last few weeks whilst I was talking about Social Media Marketing.

It’s important to document and show clients the elements and steps involved in their project. There is meaning and beauty in the process that is often missed to all but the chef.


Inspired by Ikea’s Hembakat är Bäst (Homemade is Best)