There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign; spill that sort of oil over cuddly wildlife and the bile aimed at you is obvious. Lawyers, real estate agents and sometimes even fast food companies all generate their own amount of negative response. And of course, there are hundreds of great example of people loving certain brands.
I had lunch with a friend the other day who used to work for what I would describe as a traditional Brisbane advertising agency. That's not a negative way of describing them but they're established and recognised in what they do, and have a global presence. She's now setting out on her own in a new venture doing something similar but on a smaller scale. Even in her new venture, her and her business partner have years, if not decades of experience to call upon to sell their new business forward.
So just before we parted she asked me 'why do I share everything on my social media sites?'
Rebranding has become something of a fad in the last decade, with many global companies opting for a facelift. A companies brand is ultimately the public’s perception of a product or service, so it is natural for a brand to have to evolve over time to keep in touch with consumers. For many companies, especially well established brands, the makeover of their brand can be a delicate process, with careful consideration taken to avoid loss of markets. So what is involved in a Rebrand?
Iiiiiiiiiin the red corner, we have one of the biggest global brands, sentinels of search, magicians of maps and wizards of Wave, one of the most recognized brand names in the world, weighing in at an annual revenue of $23 billion, ladies and gentlemen, I give you….Google.
This blog aims to educate readers about both dated and present trends and essentials relative to brand identity design. The focus of this post is the signature (or mark) logo which, whilst not a new technique to designers, has regained popularity in recent years.
We've reached an age in branding where the line between product and brand has blurred to become one. So much so that we, as consumers, have subconsciously formed a new discourse of symbolism.
I want you to have a look at the following images and identify a brand relative to each.
Anyone remember Musicmatch Jukebox? No? Well, let me explain.
Who is your brand?
We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
