Controversial posts are all the rage, so here are the reasons why I think Alan Joyce's (the Qantas CEO, not the mistaken American student on Twitter) move around grounding the airline was a great idea, at least from a branding perspective.
So I fancied Chicken Kiev the other night. Some crazy garlicy breaded chicken action and I found myself wandering around my local IGA looking to see what was available. Got the oven chips. Got the vegetables. Just needed the Kievs.
And then I found this in the freezer section.
Ideally when you want to work with any design team or branding agency, you want them to take their time. Thought, precision and process are important. As a branding agency, one of our brand pillars is 'method' (alongside perspective and ingenuity) so the concept of us rushing something is normally something we don't like to do.
But then there are exceptions. And one of those exceptions is the TRAC Financial Group.
As a creative agency Brisbane, I've been meaning to write this post for a while but I never really had an actual hook to justify my point. But thanks to one of our web guys, I managed to finally put my finger on it.
Don't use numbers in your brand name.
Now immediately many people might point out the irony of us being a creative agency Brisbane called 'TwoCents'. There's clearly a number in that business name. But my point isn't around the 'Two' - that's not my issue. My concern would be if I had used the number '2' in the name, i.e. 2Cents.
It’s important to document and show clients the elements and steps involved in their project. There is meaning and beauty in the process that is often missed to all but the chef.
Inspired by Ikea’s Hembakat är Bäst (Homemade is Best)
There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign; spill that sort of oil over cuddly wildlife and the bile aimed at you is obvious. Lawyers, real estate agents and sometimes even fast food companies all generate their own amount of negative response. And of course, there are hundreds of great example of people loving certain brands.
I had lunch with a friend the other day who used to work for what I would describe as a traditional Brisbane advertising agency. That's not a negative way of describing them but they're established and recognised in what they do, and have a global presence. She's now setting out on her own in a new venture doing something similar but on a smaller scale. Even in her new venture, her and her business partner have years, if not decades of experience to call upon to sell their new business forward.
So just before we parted she asked me 'why do I share everything on my social media sites?'
Rebranding has become something of a fad in the last decade, with many global companies opting for a facelift. A companies brand is ultimately the public’s perception of a product or service, so it is natural for a brand to have to evolve over time to keep in touch with consumers. For many companies, especially well established brands, the makeover of their brand can be a delicate process, with careful consideration taken to avoid loss of markets. So what is involved in a Rebrand?
Iiiiiiiiiin the red corner, we have one of the biggest global brands, sentinels of search, magicians of maps and wizards of Wave, one of the most recognized brand names in the world, weighing in at an annual revenue of $23 billion, ladies and gentlemen, I give you….Google.
This blog aims to educate readers about both dated and present trends and essentials relative to brand identity design. The focus of this post is the signature (or mark) logo which, whilst not a new technique to designers, has regained popularity in recent years.
