After nearly 18 months of promise and false dawns, Facebook Offers (originally developed as Facebook Deals) finally rolled out worldwide for business timelines everywhere this week. Here’s a quick cheat sheet of important facts for you to remember when organizing your first Facebook Offer and organising your business Facebook strategy.
Facebook Offers only works on selected timelines…
TwoCents were lucky enough to see a glimpse of the new Facebook Offers system that is coming with Facebook Business page timelines. There's not a whole lot to report at the moment with the Facebook Offers but you can see from our screen shot, how important they're going to be to businesses of all sizes.
Facebook Offers is 'hidden' in the event/mllestone button where you normally post your status updates. Facebook Offers will briefly flash up once when you click on that iink for the first time and then vanish.
The 'How Do I Get More Facebook Fans' is the million dollar question in social media. And unless you have an established and well-liked brand with its own set of brand evangelists, it's a problem faced by many businesses, especially small, localised ones.
It's a question I'm faced with every day and I'll give you the 'secrets' I tell everyone. Except they're not really secrets: they're published on Slideshare and anyone could steal them. So I might as well put them somewhere useful. Every half-assed social media 'expert' has had a crack at these but this is my take.
One question I frequently get asked is how to handle complaints on social media - in particular on Facebook pages. Do you quickly delete your fan's complaint, block them from your page and go on living life like it never happened? Do you wait for a fan to defend you? Or should you jump in and defend yourself?
Facebook Insights have created a lot of questions lately and the new Facebook Virality score. So here's a crash course in things that you should be looking for with your Facebook page.
Facebook Insights offer the virality score which is classed as the "percentage of people who have created a story from your page post out of the total number of people who have seen it."
There are some immediate things to note here in your Facebook insights. The first is that the definition of 'create a story' means people who have done any of the following:
1. Liked your page.
The truth is there's only one reason why i haven't deleted my Google+ account and that is the promised arrival of Google pages for businesses. With rumours that they would out-do Facebooks long standing pages, with better functionality and more options for customisation I eagerly awaited the launch day. And today is that day, Google+ pages rolled out to a select few companies and I woke up this morning to a stream of articles about the brand new, shiny pages, so after all this anticipation, how does it look?
In yet another testimonial to the pervasive popularity of Twitter, a Mexican soccer club has opted to replace players’ names on their jerseys with team members’ online Twitter names.
If you're looking for a great example for how to execute a Facebook for retail strategy, then have a look at Brisbane fashion retailer Igedo.
If you want to know how to turn off Facebook top stories, then read on. I've been currently engaging in an experiment: how to turn off Facebook top stories. Before last week, you could opt for 'top stories' or 'all stories' on Facebook. I.e. you could let Facebook's algorithm choose which stories fill your page or you could have everything appearing in the timeline that it happened.
Take a look at the graph below that was provided by Hitwise last week, the week Google + went public.
Looks promising, huh? Something like 4000% growth or some other such number that I can't remember. At last, a worthy competitor to Facebook. Everyone basked in the fact that Google + was going to take over the social media crown and how this growth was so much higher than when Facebook was launched.
But all is not fantastic in this graph.
