Charles is creepy. Really creepy. That's probably the first and most important reason I'm not falling for the ING adverts. He's got the sort of voice and look that makes him look like he should be on some sort of register somewhere.
But there are other reaons we should ignore him.
For anybody who knows me and my work, you'll know I'm a huge fan of advertising that gets a single minded proposition across through flawless composition and without excessive copy.
It's always fun to pull apart an execution and look at how you may have addressed the brief. That said, I'm not entirely sure how I would have approached promoting non-stick pans however was delighted to stumble upon these creative ads for Nirlep, produced by McCann Erickson Mumbai.
Not sure if my Vegetarian friends will react in the same way!
Iiiiiiiiiin the red corner, we have one of the biggest global brands, sentinels of search, magicians of maps and wizards of Wave, one of the most recognized brand names in the world, weighing in at an annual revenue of $23 billion, ladies and gentlemen, I give you….Google.
We’re all often guilty of over complicating things. Advertisers especially.
Over 4 million views on YouTube as I write this blog post, so we're already well on the way to having proof that the Old Spice advert 'The Man Your Man Could Smell Like' is the best advert ever, but there are a number of key reasons, other than YouTube views as to why this is the case.
Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months that have seen every other retailer issue profit warnings, make substantial losses, or in the case of major competitor, Strathfield, collapse into administration back in January 2009.
