advertising Brisbane

Okay. So this is going to be controversial. I mentioned I was going to be writing this to a group of business people last week and I got a big 'ooooo' from them. So here we go. To test this out, I'm going to focus on searching for an electrician in Brisbane. I do appreciate that certain trades are going to be more prone to be found this way - people don't look for advertising agencies via the Yellow Pages - but we'll use this one as an example. Speed

Approximately three years ago I wrote a blog on Dominos after a bad pizza (can those two words ever be put together?) experience. I suggested that unlike other areas of the FMCG marketplace, both Dominos and Pizza Hut had failed to embrace the concept of 'premiumisation' and that if they continued to punt out sub-standard cheap fayre, that would inevitably be their undoing.

This article was originally written by Dallas Lawrence, the Chair of the Social and Digital Media Practice at Levick Strategic Communications and appeared on Mashable. We have changed a few parts but most of Dallas's original text remains here, with our additional comments towards the end.