Advertising Strategy

By Rachel | 20 May

Generation Y is a scary generation. We have attitude. We are fickle. We like to find out all the facts (ourselves) before we make a purchase, and we hate being spoon fed information.

As a product of the late 80's I see everything through Gen Y Goggles. I'm a skeptic. And I don't trust anyone else's opinions except my own.

By | 19 July

As a keen user of social media I was really taken by this series of tongue-in-cheek print ads for a local San Francisco Chinese Restaurant. Particularly liking the “Cash Only.” addition into the strapline!