branding brisbane

Ideally when you want to work with any design team or branding agency, you want them to take their time. Thought, precision and process are important. As a branding agency, one of our brand pillars is 'method' (alongside perspective and ingenuity) so the concept of us rushing something is normally something we don't like to do.

But then there are exceptions. And one of those exceptions is the TRAC Financial Group.

There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign; spill that sort of oil over cuddly wildlife and the bile aimed at you is obvious. Lawyers, real estate agents and sometimes even fast food companies all generate their own amount of negative response. And of course, there are hundreds of great example of people loving certain brands.