brands

By simon | 09 May

So I fancied Chicken Kiev the other night. Some crazy garlicy breaded chicken action and I found myself wandering around my local IGA looking to see what was available. Got the oven chips. Got the vegetables. Just needed the Kievs.

And then I found this in the freezer section.

By simon | 28 May

Iiiiiiiiiin the red corner, we have one of the biggest global brands, sentinels of search, magicians of maps and wizards of Wave, one of the most recognized brand names in the world, weighing in at an annual revenue of $23 billion, ladies and gentlemen, I give you….Google.

By simon | 30 March

This article was originally written by Dallas Lawrence, the Chair of the Social and Digital Media Practice at Levick Strategic Communications and appeared on Mashable. We have changed a few parts but most of Dallas's original text remains here, with our additional comments towards the end.

By simon | 07 January

You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.

Which makes me beg the question, what's the theory behind it?

If I had a few hours spare to point out the issues with Rivers advertising communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.