Iiiiiiiiiin the red corner, we have one of the biggest global brands, sentinels of search, magicians of maps and wizards of Wave, one of the most recognized brand names in the world, weighing in at an annual revenue of $23 billion, ladies and gentlemen, I give you….Google.
This article was originally written by Dallas Lawrence, the Chair of the Social and Digital Media Practice at Levick Strategic Communications and appeared on Mashable. We have changed a few parts but most of Dallas's original text remains here, with our additional comments towards the end.
You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.
Which makes me beg the question, what's the theory behind it?
If I had a few hours spare to point out the issues with Rivers' communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.
