Brisbane

By Rachel | 25 February

Social Media. You can't ignore it. Or, maybe you can. But if you're too afraid to dip your toes in, your business may suffer the consequences.

By simon | 07 January

You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.

Which makes me beg the question, what's the theory behind it?

If I had a few hours spare to point out the issues with Rivers advertising communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.

By simon | 11 December

Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.

Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months that have seen every other retailer issue profit warnings, make substantial losses, or in the case of major competitor, Strathfield, collapse into administration back in January 2009.