For anybody who knows me and my work, you'll know I'm a huge fan of advertising that gets a single minded proposition across through flawless composition and without excessive copy.
It's always fun to pull apart an execution and look at how you may have addressed the brief. That said, I'm not entirely sure how I would have approached promoting non-stick pans however was delighted to stumble upon these creative ads for Nirlep, produced by McCann Erickson Mumbai.
Not sure if my Vegetarian friends will react in the same way!
As a keen user of social media I was really taken by this series of tongue-in-cheek print ads for a local San Francisco Chinese Restaurant. Particularly liking the “Cash Only.” addition into the strapline!
I had lunch with a friend the other day who used to work for what I would describe as a traditional Brisbane advertising agency. That's not a negative way of describing them but they're established and recognised in what they do, and have a global presence. She's now setting out on her own in a new venture doing something similar but on a smaller scale. Even in her new venture, her and her business partner have years, if not decades of experience to call upon to sell their new business forward.
So just before we parted she asked me 'why do I share everything on my social media sites?'
