Cascade Light

By simon | 08 June

Approximately three years ago I wrote a blog on Dominos after a bad pizza (can those two words ever be put together?) experience. I suggested that unlike other areas of the FMCG marketplace, both Dominos and Pizza Hut had failed to embrace the concept of 'premiumisation' and that if they continued to punt out sub-standard cheap fayre, that would inevitably be their undoing.