design

By | 17 May

In this digital age of computer-generated graphics and typography, it's refreshing to discover designers and typographers who still believe in the advantages of working by hand to produce unique and innovative work.  No longer relegated to designer's sketchbooks, illustration has emerged as a dynamic vehicle for visual communication and is being employed in a variety of industries including music, fashion, packaging and entertainment.

By | 15 February

There is a difference, and the later seems to often be mistaken for the former. In all spheres of design, simplicity implies a level of functionality; that a problem has been responded to with a measured economy of elements. Minimalism often discards functionality for adherence to style.

By simon | 07 January

You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.

Which makes me beg the question, what's the theory behind it?

If I had a few hours spare to point out the issues with Rivers advertising communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.