Google

Okay. So this is going to be controversial. I mentioned I was going to be writing this to a group of business people last week and I got a big 'ooooo' from them. So here we go. To test this out, I'm going to focus on searching for an electrician in Brisbane. I do appreciate that certain trades are going to be more prone to be found this way - people don't look for advertising agencies via the Yellow Pages - but we'll use this one as an example. Speed

Iiiiiiiiiin the red corner, we have one of the biggest global brands, sentinels of search, magicians of maps and wizards of Wave, one of the most recognized brand names in the world, weighing in at an annual revenue of $23 billion, ladies and gentlemen, I give you….Google.