merchandise

By simon | 10 May

If you want to take a look at a pop act who is also an expert in marketing, then you don't need to look much further than Lady Gaga.

In the history of music, there have been some great self-marketing acts - Madonna, Michael Jackson, Sex Pistols, Beatles, Eminem - groups and artists that have their very marketing built into who they are, and their image and route to market is as important as their music.