Origin Energy

By simon | 21 May

Don't get me wrong. I'm a fan of direct mail. I've received some great pieces in my time - only a few months ago I got a razor from Woolworths. Nice touch. The mail, not the razor. But if you're going to spruik direct mail like Australia Post's 'Open Up To Mail', and you're going to spruik it to marketing folk, then really, your data needs to be water-tight.