personal brand

By simon | 02 July

I had lunch with a friend the other day who used to work for what I would describe as a traditional Brisbane advertising agency. That's not a negative way of describing them but they're established and recognised in what they do, and have a global presence. She's now setting out on her own in a new venture doing something similar but on a smaller scale. Even in her new venture, her and her business partner have years, if not decades of experience to call upon to sell their new business forward.

So just before we parted she asked me 'why do I share everything on my social media sites?'