Rivers

By simon | 21 December

You know when you read in Wikipedia about someone somewhere coining a phrase for the first time, well, I’m hoping this blog will be the first time anyone uses the phrase ‘annoyance marketing’. Then I might be famous. And rich. Yay!

It sounds pretty self-explanatory, and as a tactic for attracting consumer attention it’s widely used. But I’m writing here more to discover what annoyance marketing actually does for a brand and whether, as a tactic, its sustainable.

By simon | 07 January

You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.

Which makes me beg the question, what's the theory behind it?

If I had a few hours spare to point out the issues with Rivers advertising communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.