social networking

By Ashleigh | 07 November

The truth is there's only one reason why i haven't deleted my Google+ account and that is the promised arrival of Google pages for businesses.  With rumours that they would out-do Facebooks long standing pages, with better functionality and more options for customisation I eagerly awaited the launch day.  And today is that day, Google+ pages rolled out to a select few companies and I woke up this morning to a stream of articles about the brand new, shiny pages, so after all this anticipation, how does it look?

By simon | 04 October

Take a look at the graph below that was provided by Hitwise last week, the week Google + went public.

Looks promising, huh? Something like 4000% growth or some other such number that I can't remember. At last, a worthy competitor to Facebook. Everyone basked in the fact that Google + was going to take over the social media crown and how this growth was so much higher than when Facebook was launched.

But all is not fantastic in this graph.

By simon | 30 March

This article was originally written by Dallas Lawrence, the Chair of the Social and Digital Media Practice at Levick Strategic Communications and appeared on Mashable. We have changed a few parts but most of Dallas's original text remains here, with our additional comments towards the end.