Harvey Norman, amongst others in retail marketing, have made significant waves in the past few months complaining about Australian consumers buying products from overseas cheaper than from inside Australia, and avoiding duty taxes when doing so. Many retailers have seen their sales slump due to the influx in overseas goods and point the finger at a strong Australian dollar and cheaper overseas goods, and not at their own retail marketing
Google Analytics fascinates me. Nerdy, maybe? But useful for understanding my business? Definitely.
I stood in front of a networking breakfast a few months ago and asked how many people had a website. There were about 100 businesses there and all 100 put their hands up. I then asked who had Google Analytics on their site and about 15 put their hands up. Finally I asked who understood their Analytics data.
One hand went up.
There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign; spill that sort of oil over cuddly wildlife and the bile aimed at you is obvious. Lawyers, real estate agents and sometimes even fast food companies all generate their own amount of negative response. And of course, there are hundreds of great example of people loving certain brands.
Over 4 million views on YouTube as I write this blog post, so we're already well on the way to having proof that the Old Spice advert 'The Man Your Man Could Smell Like' is the best advert ever, but there are a number of key reasons, other than YouTube views as to why this is the case.
This could equally apply to Facebook as well as Twitter, and its actually from Facebook that I picked up this example.
Anyone remember Musicmatch Jukebox? No? Well, let me explain.
You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.
Which makes me beg the question, what's the theory behind it?
If I had a few hours spare to point out the issues with Rivers advertising communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.
