TwoCents Announce New Account Director: Cat Matson

By simon | 24 January

We are also very excited to announce that long-time TwoCents friend, collaborator and supporter, Cat Matson has joined the TwoCents team as Account Director.

Many of you would know Cat - she has a high profile in the Brisbane business and marketing scene. A savvy Business Strategist, Consultant, Coach, Speaker and Facilitator, Cat brings over 15 years of small business experience and more importantly, empathy, with the needs of business owners and their teams.

 As Cat says in her bio document:

"As business strategist and marketer, I understand all aspects of successfully building and running a business. I see the world through the lens of business models - constantly asking the question 'how do we get closer to our business objectives'. I detest one-size-fits-all approaches to business strategy and marketing - my core focus with clients is to create a strong marketing foundation through clarity of message and brand and then to build on that foundation with consistent, regular action."

Cat is MBA qualified, with specialisations in entrepreneurship, strategy & marketing, though we appreciate much more her practical, ‘real’ business and marketing experience and her keen interest and understanding of the evolving social media landscape.

Initially Cat joins the team in a part-time basis as she continues running her coaching practice (www.catmatson.com.au). But future plans for TwoCents and Cat will no doubt see growth in this area.

If you'd like to contact Cat, she is available on cat@twocentsgroup.com.au or on the TwoCents Facebook page or of course, on twitter @catmatson.