New technologies are not only pushing design outcomes, they are better informing the design process. Advances in staple applications like InDesign, Photoshop and Flash, and emerging 3D rendering platforms, are shaping the way see design as the ever bloating array of search engines and browsing technologies are fashioning the way research is performed. These technologies can make your life as complicated as you let them make it. They also have the power to make it so much simpler.
Anyone remember Musicmatch Jukebox? No? Well, let me explain.
You'd assume that with 140+ stores across Australia, that Rivers have a half-decent marketing and/or advertising agency employed to control their communication to the consumer.
Which makes me beg the question, what's the theory behind it?
If I had a few hours spare to point out the issues with Rivers' communication, I'd probably get around to everything but I'll focus on three different areas as a great example of where they're failing.
Everyone knows the quicker you get your pizza from Dominos, the hotter its going to be and thus the better your Dominos experience will be. Unless of course you burn your mouth. But I digress.
A superb piece of creative from Copenhagen Zoo that emphasises the need for creative and strategy to work hand-in-hand. The agency was Bates Y&R in Copehagen.
Full size image is available here.
Sitting down writing a marketing plan for a current client, I devoted the
second section to identifying and communicating their USP - unique selling
point - or as another client/friend of mine talks about: competitive advantage. It was here that I realised that maybe the latter description is a better one to hold up to the light, than the former.
It might actually seem obvious once someone explains it to you, but cause-related marketing is one of the big growth areas for 2010. Maybe its the aftermath of the Obama-related helping your neighbour goodwill philosophy that swept across America last year, but using your marketing dollars to 'do good' in local communities is a big push next year.
I found these on a flyer sent through to me from McCrindle Research and being a slightly staty nerd boy that I was at Uni and school, I found them quite interesting. Whether you do or not is another matter entirely. I’ll also throw in a comment or two about them.
Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months that have seen every other retailer issue profit warnings, make substantial losses, or in the case of major competitor, Strathfield, collapse into administration back in January 2009.
Who is your brand?
We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
