If you're spending some time soon re-visiting your corporate identity branding, then hopefully these tips and suggestions will help you when it comes to selecting the right design agency in Brisbane to execute the new concepts.
1. Your corporate identity branding should be clear and easy to read. This may sound obvious but how many brands have you been unable to make out their logo properly without glasses? Don't pick a font that's hard to read.
After nearly 18 months of promise and false dawns, Facebook Offers (originally developed as Facebook Deals) finally rolled out worldwide for business timelines everywhere this week. Here’s a quick cheat sheet of important facts for you to remember when organizing your first Facebook Offer and organising your business Facebook strategy.
Facebook Offers only works on selected timelines…
TwoCents were lucky enough to see a glimpse of the new Facebook Offers system that is coming with Facebook Business page timelines. There's not a whole lot to report at the moment with the Facebook Offers but you can see from our screen shot, how important they're going to be to businesses of all sizes.
Facebook Offers is 'hidden' in the event/mllestone button where you normally post your status updates. Facebook Offers will briefly flash up once when you click on that iink for the first time and then vanish.
Full disclosure to start with here: this is a personal blog based on a thinly-sliced, deep-fried potato item that is residing on my shoulder. But it did get me thinking...
I purchased two 'big ticket' items several years ago. The first was a BMW 3 Series. I was working full-time as the state manager of a alcohol distribution company and I had a $1,000 a month allowance to spend on a car. Yes, many might call it stupidity but I spent the lot on getting a luxury car. Wisdom after the GFC deserted me, especially as three months later I quit the job and started my own business.
A marketing expert colleague asked me the other day 'so they're just shutting it down?'
The answer was in the affirmative. They are, indeed, just shutting it down. With the loss of the jobs, locations, branding and all trade.
A good question and one we've been asked a few times recently.
We use CreateSend and it can cost $20 to send an email, and then from $0.02 to $0.05 per email sent. Send it via Outlook with all your target emails in the BCC line, and it's free. So why spend the money?
Well, there's a number of reasons, and these are some of them:
1. It looks professional. Chances if you're sending from Outlook, you've got a bigpond.com business email. That looks shambolic. Don't do it.
We are also very excited to announce that long-time TwoCents friend, collaborator and supporter, Cat Matson has joined the TwoCents team as Account Director.
Simon Sinek makes a great point about those of us 'stuck' in Gen X - how inconsequential the 'X' is for our generation. A non-descript place-marker. Sure, it might mark the treasure trove on our fantasy pirate map but just as frequently its a warning. Don't trust these people. Danger.
The 'How Do I Get More Facebook Fans' is the million dollar question in social media. And unless you have an established and well-liked brand with its own set of brand evangelists, it's a problem faced by many businesses, especially small, localised ones.
It's a question I'm faced with every day and I'll give you the 'secrets' I tell everyone. Except they're not really secrets: they're published on Slideshare and anyone could steal them. So I might as well put them somewhere useful. Every half-assed social media 'expert' has had a crack at these but this is my take.
Forget the QR code, the utterly pointless piece of faux-3D trickery. They've popped up in places we don't want them, need them or will ever use them and we should think about taking them off the marketing pitch and sending them in for an early bath.
Radical the opinion might be, but radical a QR code is not. I sense whispers in marketing WIPs around the country discussing what brands should do with a QR code, how we should embrace them and the results we're looking for. I sense the same whispers discussing whether the consumer actually, really cares.
