TwoCents » Archive by category "Creative"
Creative
Never, ever, ever, ever, ever stretch a logo. Ever.
If I owned Corona, I'd hurt someone. How can they get the logo in the foreground right, and then squash the rear one? Decades of global brand equity thrown out of the window because someone decided they had to use all the space given in every direction. Massive logo fail. Then again, if I did own Corona, would I care that much?? And just in case you were wondering, this is what the logo is supposed to look...
Meals On Wheels Press Release
Meals On Wheels: FOR IMMEDIATE RELEASE Thursday 24th January, 2013 Meals on Wheels Queensland gives charity some bite with the inaugural Eat Out to Help Out campaign this March Meals On Wheels Brisbane (24 January, 2013) - Meals on Wheels Queensland has partnered with restaurants, clubs, RSL's, hotels and cafes across the state to launch the inaugural Eat Out to Help Out fundraising campaign. Patrons that dine at participating outlets throughout March 2013 have the option to donate...
Creative Design Sets Your Brand Apart From The Rest
The design team at TwoCents were recently faced with a challenge from a local coffee shop who engaged our help to differentiate their own coffee brand from other local outlets. Here’s how we tackled their brief and came up with an innovative piece of creative design to stand out from the crowd... The brief: To create an illustration of a female opera singer that will be printed on the front of a coffee bag. The challenge: Design the image in a hand rendered style (think: NOT clip...
Posted in Creative, Design
Tagged brand designs, creative, creative agencies brisbane, creative design, design agency Brisbane, Graphic Design, Illustration
We Are Good Ideas
If you're going to claim 'we are good ideas', then you better prove you're good ideas. So here we go. We're going to show you a GREAT idea and a perfect example of simple attention to detail. We Are Good Ideas Recently Sheridan discovered that Australia Post will allow you to customise and create your own postage stamps for around $25 a sheet. Why do this? Well, we also created our own 'Thank You' postcards to send to clients we've worked with, just to reinforce how much we've enjoyed helping...
Dick Smith Plumbs The Depths To Sell Laptops
Dick Smith Dick Jokes It's not big. And it's certainly not clever. But Dick Smith have reduced themselves to terrible, terrible penis jokes in order to draw attention to their latest deals. Big Dicks. Big Packages. Grab the Big Package. More Bangs for your Buck. You get the idea. Shameless infantile, playground penis jokes. Not satisfied with just one, they kill the joke over and over again. It's amazing to watch a brand self-destruct itself so quickly and horribly. It's hard to see if...
Posted in Advertising, Creative, Marketing
Tagged advertising, bad advertising, dick smith, dick smith big package, dick smith penis jokes
Fete’d To Pretend: How Creativity Makes A Difference
So, question: when was the last time you went to a school fete? I suspect if you have kids you might go once a year. Maybe even more. But I don't have kids, and I last went to a school fete when I was at school. And that, my friends, was a long time ago. Except for last weekend when I went to the New Farm State School Fete. I went for the candy floss, the silent auction, the bloke dressed as a Stormtrooper from Empire Strikes Back (the ones with the snow outfits) and the petting zoo. Okay,...
An SEO blog about Graphic Design Brisbane
I thought it was about time I wrote an SEO-friend blog post about graphic design brisbane in order to help everyone else understand the best way to write for Google. It's not that complicated and you can probably see straight away the key words I'm going to be going after - i.e. graphic design brisbane. Yes, graphic design Brisbane is the target here - I did my keyword search on Google and according to the results there, some 4,400 local monthly searches are carried out with those terms. It...
Back to the Drawing Board
In this digital age of computer-generated graphics and typography, it's refreshing to discover designers and typographers who still believe in the advantages of working by hand to produce unique and innovative work. No longer relegated to designer's sketchbooks, illustration has emerged as a dynamic vehicle for visual communication and is being employed in a variety of industries including music, fashion, packaging and entertainment. Although the computer is unquestionably a valuable tool...
7 Reasons The Old Spice Advert Is The Best Advertising Ever
Over 4 million views on YouTube as I write this blog post, so we're already well on the way to having proof that the Old Spice advert 'The Man Your Man Could Smell Like' is the best advert ever, but there are a number of key reasons, other than YouTube views as to why this is the case. "We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it." Right from the words used in the description on YouTube the Old Spice...
Posted in Advertising, Creative
Tagged advertising, Isaiah Mustafa, old spice, old spice man, The Man Your Man Could Smell Like, wieden and kennedy
Tattoo You
So it went that Chanel, the Parisian fashion house, had a show around October last year. The models in the show had a flattering little detail drawn onto them in the form of a tattoo which they kept for show as they swaned around Paris after the event. Garance Dore, fashion illustrator come blogger, found that the tattoos were going to be commercialised in Chanel boutiques – a touch of marketing genius, Garance opined. And it probably is. Something so simple and quite beautiful that...
Posted in Creative
