Dick Smith Plumbs The Depths To Sell Laptops
Dick Smith Dick Jokes
It’s not big. And it’s certainly not clever. But Dick Smith have reduced themselves to terrible, terrible penis jokes in order to draw attention to their latest deals.
Big Dicks. Big Packages. Grab the Big Package. More Bangs for your Buck. You get the idea. Shameless infantile, playground penis jokes.
Not satisfied with just one, they kill the joke over and over again. It’s amazing to watch a brand self-destruct itself so quickly and horribly. It’s hard to see if they could have actually made a worse job of this. Even the target market – presuming they’re after the giggling 14-year old male demographic – must be scratching their heads and wondering why the joke needed to be made a dozen times.
To make things worse, if you do head over to Dick Smith website, the joke continues there, with the same smutty headline blasted across the front page.
Maybe its because Father’s Day is approaching, and maybe their older target market still get joy in the mention of dicks in a national retail outlet? Maybe it was a short deadline and everyone except the school work experience lad was working on something else? Either way, shame on you Dick Smith, you can do a lot better.