TwoCents » Archive by category "Marketing"
Marketing
TwoCents Group Begins Expansion Strategy in Sunshine State
TwoCents, Wasabi Marketing & DMS Creative For Immediate Release April 18, 2013 TwoCents Group begins expansion strategy in Sunshine State Brisbane-based TwoCents Group has signalled its’ plans to continue expanding by establishing an affiliation with Sunshine Coast and Toowoomba-based marketing and design agencies, Wasabi Marketing & Design and DMS Creative. TwoCents Group recently merged with Bloom PR & Marketing to launch a Public Relations arm and now begins the...
Posted in Marketing
Content Marketing: Fad or Forever?
After three or four years of having social media marketing hammered into us, a new buzz phrase has started to appear: content marketing. Just when most Sydney and Brisbane companies, advertising agencies and businesses are getting their heads around social media, or even just Facebook, they're faced with a new problem. In truth, content marketing isn't as complicated as it might first sound. We've all been content marketing since we were cavemen 200,000 years ago and we were proudly painting...
Posted in Marketing, SEO, Social Media
Tagged content marketing, marketing company brisbane, marketing strategy
How Good Marketing Ideas & Attention To Detail Make A Difference
The little details count One of the important aspects of creative marketing that I frequently point out to clients and companies in Brisbane and Sydney is 'attention to detail.' That might be a questionable piece of marketing advice in the great scheme of things, but I think it's one that everyone should take note of. I once went to see a company in Brisbane who needed help and support with their social media marketing and strategy, only to find that on arriving in their store, their shop...
Posted in Marketing
Tagged creative agency brisbane, marketing Brisbane, social media marketing, we are good ideas
Q&A On Retail Marketing With Simon Dell
Q. A large theme of your presentation was that retail and retail marketing is about how consumers feel, - creating an experience and emotion. Would you be able to provide some examples of how jewellery retailers (who have a lot less money to play with) can create this sort of atmosphere? It's the small attention to detail that the smaller retailers can do well with their retail marketing. Even the simple act of greeting people, smiling, being well presented and well informed creates an...
Posted in Marketing
Tagged marketing companies Brisbane, marketing company brisbane, markting agency, retail marketing, Simon Dell
Location-Based Marketing: Insights From SxSW
It was when I first attended SxSW* in 2011 that I got excited about Foursquare and the potential of location-based marketing. And having just seen the founder and CEO of Foursquare, Denis Crowley, speak again this year at SxSW I am even more excited. What is Location-Based Marketing? In essence, it's marketing to potential customers as they are in close vicinity of your shop, restaurant or venue. It's marketing to them when they're looking for your product or service when they're near...
Posted in Digital, Marketing, Social Media
Tagged location based marketing, social media agency brisbane, social media Brisbane
JAA Jewellery Fair Retail Marketing Presentations
Below is the link to the two retail marketing presentations for the JAA Jewellery Fair 2013 presented by Simon Dell, director and founder of creative marketing and advertising agency, TwoCents Group, Australia. Retail Presentations Download Sunday 17th March at 11.30am Shopping: How It’s Changing & How Consumers Have Changed Looking at the old retail models versus the new retail models, success stories in different channels of retail and how you can bring elements of that into your...
Digital Marketing: Online Shopping Infographic
Consumer Online Shopping Motivators: Click to enlarge Digital Marketing For Online Shopping So, you're thinking of dusting off that digital marketing book and making the bold leap from a little shop in Brisbane onto the internet and selling online? Good for you. It's a mad, bad and dangerous digital world out there, so best go prepared. Lesson One - Give Them What They Want The first thing to be prepared with is to understand what your customers want. The infographic above makes it pretty...
Posted in Digital, Marketing
Tagged digital marketing, digital marketing brisbane, infographic, online shopping
Branding We Love: TED Talks
When you work at a marketing agency in Brisbane, you're constantly exposed to many brands that you work on or use as inspiration for development of client content. And over those years, there have been a number of national and international brands that have impressed me so much, that I would give up my day job and go and work for them if they asked! So the first one in the sequence we love at TwoCents is TED. Not the film with Mark Wahlberg, but the series of international conferences. TED...
Marketing Strategy: When We Can’t Help
It’s not very often we walk away from a client, unable to render any assistance to them and their marketing strategy but a month or so ago, I sent the reluctant email to a director saying that we were withdrawing from helping them as we felt we couldn’t add any value to their business. Do You Know Your Marketing Strategy? There were a few reasons why this was so; one of the core ones was the language used in our meetings with their senior management team. Every time we addressed one...
Meals On Wheels Press Release
Meals On Wheels: FOR IMMEDIATE RELEASE Thursday 24th January, 2013 Meals on Wheels Queensland gives charity some bite with the inaugural Eat Out to Help Out campaign this March Meals On Wheels Brisbane (24 January, 2013) - Meals on Wheels Queensland has partnered with restaurants, clubs, RSL's, hotels and cafes across the state to launch the inaugural Eat Out to Help Out fundraising campaign. Patrons that dine at participating outlets throughout March 2013 have the option to donate...
