The Brief
- Brand and marketing plan for expanding ice cream brand
- New logo design
- New packaging concepts
- New communication routes to target consumer
- Social media campaign
The Work
- Defined brand with brand personality exercise
- Defined target market
- Re-created brand identity including logo, outdoor concepts, in-store touchpoints, packaging and various POS pieces
- Social media campaign
The Result
- Expansion for brand across Australia in 2010
- New POS in-store
- Expansion to outdoor events
