Many businesses struggle to get practical and creative support from a social media agency, which is why you should talk to us at TwoCents. Developing a social media strategy is an essential part of any company’s growth, irrespective of the type of industry you are in. Social media redefines communication and allows people to interact, share interests and stay connected. And social media isn’t just about Facebook. Whilst the little blue ‘F’ is the largest social network with 1 billion users, there is a much wider reach now with other established social networks such as YouTube, LinkedIn and Twitter playing important rules, and new networks like Pinterest and Instagram growing rapidly.
“Advertising on the Web is less about just hitting someone with a message… it’s about engagement.” Mark Zuckerberg
There has been a huge change and growth in the way we communicate through Social Media in the last ten years with the proliferation of interactive tools, smart-phones and location-based services. Whether you’re focus is B2B or B2C, your focus should be person to person, through interactive media like Facebook, Twitter, YouTube, LinkedIn and so on. You may not want to be in this space, but the reality is that your consumers are. And if you don’t talk to them here, your competitors will.
How We Help
As a leading social media agency, we understand social media and how it can help to enhance, support and underpin your core marketing strategy. Irrespective of your business size or whether you’re predominantly a B2C or B2B, we can develop strategy, assist in the implementation, track success and develop specific campaigns to drive engagement and awareness.
Our process involves an initial consultation to understand your objectives, the level of knowledge in your organisation about social media and the applicable skills you have in your business. If there are gaps in knowledge or talents, we can help fill these or point you in the direction of long-term resources. After that we frequently run a social media brainstorming session with clients to get all ideas from the business out in the open, and then contribute to these ourselves with good ideas and best practise.
How We Track Success
There are three key ways to measure the success in social media. The first is through qualitative measures, the second is through quantitative measures and the third is through understanding the ROI of your spend. Contact us if you’d like more details around tracking social media success.