TwoCents » Archive by category "Social Media"
Social Media
Content Marketing Presentation
Content Marketing Simon's presentation at the April Terri Cooper networking breakfast at Broncos Leagues Club, in Redhill, Brisbane, about content marketing as a cornerstone for both digital marketing and normal marketing channels. The talk takes in the following areas: What is content marketing? The aims of content marketing How it works The benefits Types of content that your business can generate The dangers of doing content badly If you have any further questions, or would...
Posted in SEO, Social Media
Tagged content marketing, digital marketing, Simon Dell, social media marketing, terri cooper, TwoCents, twocents sydney
ESSA Presentations: May 2013
Below are the two presentations for ESSA from the annual conference, May 2013 at the Novotel in Wollongong, New South Wales. The first focuses on why businesses need social media, and the second discusses website optimisation, including design, call to action, landing pages, search engine optimisation and search engine marketing. ESSA Social Media presentation is here. ESSA Website optimisation presentation is here....
Posted in Digital, Social Media
Transforming Facebook Fans into Customers
Transforming Facebook Fans into Customers Developing a loyal, active base of Facebook fans is a lot of work in itself. Not only do you have to consistently work to correctly target a very specifically defined market to get your message to the right people, but you also have to put an incredibly strong focus on relevancy and quality in order to prompt engagement. While there are more difficult ways to advertise, even when dealing with the Internet, building up your brand through the use of...
Are Social Media Ads Working?
So you might have spent $5 or $10 promoting a social media ad post? Or creating an advertising campaign? But you don't know if they're really working or not. Well, Nielsen have some some research and look what they have revealed. Social Media As A Sales Avenue First people like ads! Well, liked. People saw something that was targeted to them and they liked it. Shock! Horror! Who would have thought it? Secondly, actually bought a product from an ad. 14%. That's pretty high. So let's say...
Content Marketing: Fad or Forever?
After three or four years of having social media marketing hammered into us, a new buzz phrase has started to appear: content marketing. Just when most Sydney and Brisbane companies, advertising agencies and businesses are getting their heads around social media, or even just Facebook, they're faced with a new problem. In truth, content marketing isn't as complicated as it might first sound. We've all been content marketing since we were cavemen 200,000 years ago and we were proudly painting...
Posted in Marketing, SEO, Social Media
Tagged content marketing, marketing company brisbane, marketing strategy
Location-Based Marketing: Insights From SxSW
It was when I first attended SxSW* in 2011 that I got excited about Foursquare and the potential of location-based marketing. And having just seen the founder and CEO of Foursquare, Denis Crowley, speak again this year at SxSW I am even more excited. What is Location-Based Marketing? In essence, it's marketing to potential customers as they are in close vicinity of your shop, restaurant or venue. It's marketing to them when they're looking for your product or service when they're near...
Posted in Digital, Marketing, Social Media
Tagged location based marketing, social media agency brisbane, social media Brisbane
JAA Jewellery Fair Retail Marketing Presentations
Below is the link to the two retail marketing presentations for the JAA Jewellery Fair 2013 presented by Simon Dell, director and founder of creative marketing and advertising agency, TwoCents Group, Australia. Retail Presentations Download Sunday 17th March at 11.30am Shopping: How It’s Changing & How Consumers Have Changed Looking at the old retail models versus the new retail models, success stories in different channels of retail and how you can bring elements of that into your...
The Future of Digital Marketing in a Mobile World – direct from SxSW
After a long journey from Brisbane to Texas, I watched Guy Kawasaki, author of Alltop, interview Google's Senior Vice President of Search, Amit Singhal. He spoke of the type of search engine Google are aiming to build, he talked of his excitement as searches are conducted on more and more mobile devices and he also talked about some general career advice. Search When asked of the basic search algorithm, Amit said "The perfect search engine should know exactly what you mean, and give you...
Oreo Social Media Touchdown
Oreo Social Media Touchdown Oreo Social Media Strategy: During the third quarter of the Super Bowl XLVII, amid the battle between the Baltimore Ravens and the San Francisco 49ers, a now infamous power outage that lasted 34 minutes saw the Superdome, America and the rest of the world jump onto Twitter to discuss the unusual events. Part of the Oreo Social Media strategy Whilst those consumers watching the Super Bowl were quick to comment and joke about the situation, brands were slower...
Facebook Presentation
Download Simon's presentation for Facebook on Tuesday 20th November at Rydges Hotel, Southbank. Click...
Posted in Social Media
