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Tag Archives: marketing Brisbane
How Good Marketing Ideas & Attention To Detail Make A Difference
The little details count One of the important aspects of creative marketing that I frequently point out to clients and companies in Brisbane and Sydney is 'attention to detail.' That might be a questionable piece of marketing advice in the great scheme of things, but I think it's one that everyone should take note of. I once went to see a company in Brisbane who needed help and support with their social media marketing and strategy, only to find that on arriving in their store, their shop...
Posted in Marketing
Tagged creative agency brisbane, marketing Brisbane, social media marketing, we are good ideas
Simple Marketing Ideas Are Often The Best
Simple Marketing Ideas Marketing is a big, complicated beast. Scary. With big fangs. Many businesses end up not understanding it, taking bad advice from another marketing agency Brisbane or chasing channels that don't deliver a good return on their marketing dollars. I recently spoke to a room full of club managers (RSLs and sports clubs etc) and asked them who in the room had a plan for their marketing? A hard copy printed-out plan sat on their desks. In a room full of about 60 people, one...
Fete’d To Pretend: How Creativity Makes A Difference
So, question: when was the last time you went to a school fete? I suspect if you have kids you might go once a year. Maybe even more. But I don't have kids, and I last went to a school fete when I was at school. And that, my friends, was a long time ago. Except for last weekend when I went to the New Farm State School Fete. I went for the candy floss, the silent auction, the bloke dressed as a Stormtrooper from Empire Strikes Back (the ones with the snow outfits) and the petting zoo. Okay,...
The Rules of Punk Marketing: Have An Enemy
One of the books that got me into marketing and into setting up my own company was called 'Punk Marketing' by Richard Laermer and Mark Simmons. In my opinion it's a revolutionary read and opens up your mind to how you approach marketing your own company. Richard, based in New York, has since become an email friend and someone who is still very vocal in the field of marketing and PR. Inside, there is a manifesto of rules and ideas about how to take a brand to market including one of my own...
Posted in Marketing
Tagged boxing, enemy marketing, fight, marketing agencies, marketing Brisbane, marketing rules, punk marketing
Word Of Mouth Marketing or The Power Of A Sausage Wrapped In Bread
If another business tells me they soley rely on word of mouth marketing for all their business referrals, I’ll scream. Don’t get me wrong, I don’t think there’s anything wrong with word of mouth marketing – and god only knows we do actually talk about it with clients all the time – but the way some people refer to it with a shrug of their shoulders like they don’t know how its working for them, can be infuriating Let me ask you now, the same question I ask anyone when they...
Posted in Marketing
Tagged marketing Brisbane, TwoCents, TwoCents Group, word of mouth marketing, word of mouth marketing agency
A Change Is As Good As A Pizza
Approximately three years ago I wrote a blog on Dominos after a bad pizza (can those two words ever be put together?) experience. I suggested that unlike other areas of the FMCG marketplace, both Dominos and Pizza Hut had failed to embrace the concept of 'premiumisation' and that if they continued to punt out sub-standard cheap fayre, that would inevitably be their undoing. Well, it seems they listened, and a new 'Big Taste' range was created, along with the even more new 'Good Choice'...
Posted in Marketing
Tagged advertising Brisbane, beer, Big taste pizza, Cascade Light, Dominos, Fosters, Good Choice pizza, Lion Nathan, marketing Brisbane, pizza, Pizza Hut, VB, XXXX
Lies, Damned Lies & Statistics
Don't get me wrong. I'm a fan of direct mail. I've received some great pieces in my time - only a few months ago I got a razor from Woolworths. Nice touch. The mail, not the razor. But if you're going to spruik direct mail like Australia Post's 'Open Up To Mail', and you're going to spruik it to marketing folk, then really, your data needs to be water-tight. I received three promo leaflets through the post this week from Australia Post, high-lighing 'successful' campaigns for Origin Energy,...
Posted in Marketing
Tagged Australia Post, direct mail brisbane, marketing Brisbane, Nissan Tiida, Open Up To Mail, Origin Energy, Simon Dell, TwoCents, TwoCents Group
Why Your Brand Needs To Be On Facebook
This article was originally written by Dallas Lawrence, the Chair of the Social and Digital Media Practice at Levick Strategic Communications and appeared on Mashable. We have changed a few parts but most of Dallas's original text remains here, with our additional comments towards the end. With 450 million users globally (and millions more being added each week) Facebook is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but...
Posted in Marketing
Tagged advertising Brisbane, branding, brands, FA Cup, Facebook, marketing Brisbane, social networking, social networks, TwoCents, WWE
