TwoCents » Posts tagged "marketing expert"
Tag Archives: marketing expert
Simple Marketing Ideas Are Often The Best
Simple Marketing Ideas Marketing is a big, complicated beast. Scary. With big fangs. Many businesses end up not understanding it, taking bad advice from another marketing agency Brisbane or chasing channels that don't deliver a good return on their marketing dollars. I recently spoke to a room full of club managers (RSLs and sports clubs etc) and asked them who in the room had a plan for their marketing? A hard copy printed-out plan sat on their desks. In a room full of about 60 people, one...
User Generated Content Campaigns: Proceed with Caution
Gone are the days when marketers had full control of the messages communicated between the advertiser and the consumer. Content is no longer just created by a few marketing experts and media distributors sat in an office. The social media era has revolutionised the voice of the consumer, and their power to use it. The nature of content exchange between the advertiser and the consumer is now collaborative, customised and shared. User generated content (UGC) refers to any content created and...
Word Of Mouth Marketing
Generating Word of Mouth (WOM) about your brand or business is the pinnacle of all marketing, and as most marketing experts and marketing agencies will know, generating and managing that WOM is complicated. The first trick of WOM marketing is to find those people that have influence. McKinsey developed a report several years ago that suggested that those ‘influencers’ have over 50 times more impact than those that don’t, so cutting through and talking directly to them clearly has its...
The Life & Death Of Wow Sight & Sound
A marketing expert colleague asked me the other day 'so they're just shutting it down?' The answer was in the affirmative. They are, indeed, just shutting it down. With the loss of the jobs, locations, branding and all trade. The life and death of WoW Sight and Sound is a stark lesson to all business owners and any marketing expert. A stark lesson in what not to do when running a retail store. There is much background to the collapse, a large chunk of it unrelated to the core...
