Tag Archives: social media campaigns

Gone are the days when marketers had full control of the messages communicated between the advertiser and the consumer. Content is no longer just created by a few marketing experts and media distributors sat in an office. The social media era has revolutionised the voice of the consumer, and their power to use it.  The nature of content exchange between the advertiser and the consumer is now collaborative, customised and shared. User generated content (UGC) refers to any content created and...