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The Way Forward for Retail Marketing
Harvey Norman, amongst others in retail marketing, have made significant waves in the past few months complaining about Australian consumers buying products from overseas cheaper than from inside Australia, and avoiding duty taxes when doing so. Many retailers have seen their sales slump due to the influx in overseas goods and point the finger at a strong Australian dollar and cheaper overseas goods, and not at their own retail marketing But really this is only one aspect of a greater...
Posted in Marketing
Tagged boarders failure, colorado group, harvey norman, retail marketing, shopping experience, Two Cents, TwoCents, TwoCents Group
6 Branding Lessons from the Ed Hardy failure
The Ed Hardy Australia Fail There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign; spill that sort of oil over cuddly wildlife and the bile aimed at you is obvious. Lawyers, real estate agents and sometimes even fast food companies all generate their own amount of negative response. And of course, there are hundreds of...
A Day In The Life of TwoCentsGroup.com.au
Google Analytics fascinates me. Nerdy, maybe? But useful for understanding my business? Definitely. I stood in front of a networking breakfast a few months ago and asked how many people had a website. There were about 100 businesses there and all 100 put their hands up. I then asked who had Google Analytics on their site and about 15 put their hands up. Finally I asked who understood their Analytics data. One hand went up. It's a sad state that no-one uses or even understands Google...
Posted in Marketing
Tagged google analytics, Two Cents, twocentsgroup, web statistics, website visits
Twitter: The Thing You’re Missing
This could equally apply to Facebook as well as Twitter, and its actually from Facebook that I picked up this example. I recently signed up to a local Brisbane business networking chapter where we go every week to learn about each others businesses, pass on leads and generally just develop our businesses. I'd been to a few similar events before and generally they were packed full of strange people. But these guys are all nice and normal, switched on, fun and keen on learning. So I signed up....
The Difference Between Innovation And Improvement
The Difference Between Innovation and Improvement Anyone remember Musicmatch Jukebox? No? Well, let me explain. Musicmatch Jukebox was a music management system not unlike iTunes. You downloaded songs, opened them in MMJ and then played them on your computer. I used to use it religiously back in the early Naughties after *cough* downloading things via the then-illegal Napster. Obviously, I have deleted all those files since then and purchased legitimate copies. Ahh-hem. Anyway, MMJ...
Posted in Branding
Tagged Apple, brand, branding, Innovation And Improvement, innovation improvement, iTunes, music management, musicmatch, Two Cents, TwoCents
