TwoCents » Posts tagged "TwoCents"
Tag Archives: TwoCents
Content Marketing Presentation
Content Marketing Simon's presentation at the April Terri Cooper networking breakfast at Broncos Leagues Club, in Redhill, Brisbane, about content marketing as a cornerstone for both digital marketing and normal marketing channels. The talk takes in the following areas: What is content marketing? The aims of content marketing How it works The benefits Types of content that your business can generate The dangers of doing content badly If you have any further questions, or would...
Posted in SEO, Social Media
Tagged content marketing, digital marketing, Simon Dell, social media marketing, terri cooper, TwoCents, twocents sydney
Transforming Facebook Fans into Customers
Transforming Facebook Fans into Customers Developing a loyal, active base of Facebook fans is a lot of work in itself. Not only do you have to consistently work to correctly target a very specifically defined market to get your message to the right people, but you also have to put an incredibly strong focus on relevancy and quality in order to prompt engagement. While there are more difficult ways to advertise, even when dealing with the Internet, building up your brand through the use of...
TwoCents Announce New Account Director: Cat Matson
We are also very excited to announce that long-time TwoCents friend, collaborator and supporter, Cat Matson has joined the TwoCents team as Account Director. Many of you would know Cat - she has a high profile in the Brisbane business and marketing scene. A savvy Business Strategist, Consultant, Coach, Speaker and Facilitator, Cat brings over 15 years of small business experience and more importantly, empathy, with the needs of business owners and their teams. As Cat says in her bio...
Posted in Marketing
Tagged advertising designers add agencies, Alito, art director, brand communication agency, branding social media, brisbane branding agencies, Cat Matson, corporate brand strategy, creative agents, digital graphic designer, graphic design digital, inegrated agencies, jason vasquez, market consultants, social media and branding, social media branding, top branding company, top marketing firms, TwoCents
The Way Forward for Retail Marketing
Harvey Norman, amongst others in retail marketing, have made significant waves in the past few months complaining about Australian consumers buying products from overseas cheaper than from inside Australia, and avoiding duty taxes when doing so. Many retailers have seen their sales slump due to the influx in overseas goods and point the finger at a strong Australian dollar and cheaper overseas goods, and not at their own retail marketing But really this is only one aspect of a greater...
Posted in Marketing
Tagged boarders failure, colorado group, harvey norman, retail marketing, shopping experience, Two Cents, TwoCents, TwoCents Group
To Tweet, or Not to Tweet? Social Media and its Place in Your Business
Social Media. You can't ignore it. Or, maybe you can. But if you're too afraid to dip your toes in, your business may suffer the consequences. As the official TwoCents newbie/office minion, I have the infinitely awesome and rewarding task of sending out direct mail to local Brisbane businesses. Initial response rate is pretty high, usually somewhere around 40%, and with a little extra badgering I can push that to 70%. Our direct mailouts contain a personalised letter saying Hello, a profile...
Annoyance Marketing
You know when you read in Wikipedia about someone somewhere coining a phrase for the first time, well, I’m hoping this blog will be the first time anyone uses the phrase ‘annoyance marketing’. Then I might be famous. And rich. Yay! It sounds pretty self-explanatory, and as a tactic for attracting consumer attention it’s widely used. But I’m writing here more to discover what annoyance marketing actually does for a brand and whether, as a tactic, its sustainable. There are three...
Posted in Marketing
Tagged annoyance marketing, frank walker, national tiles adverts, Rivers, rivers adverts, rugs a million adverts, TwoCents
A Christmas Party Survival Guide. Created by the experts.
Party Hat? Check. Dancing Shoes? Check. Beer Goggles? Check. It's that festive time of year again - Christmas. And that means Office Christmas Party. The concept of an office Christmas party was created by somebody who obviously realised that the best way to get his staff to gel with each other was by taking them out of the office and applying a social lubricant. The TwoCents team have been preparing for the office Christmas party all week. Early nights. Carbo-loading with pasta...
6 Branding Lessons from the Ed Hardy failure
The Ed Hardy Australia Fail There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign; spill that sort of oil over cuddly wildlife and the bile aimed at you is obvious. Lawyers, real estate agents and sometimes even fast food companies all generate their own amount of negative response. And of course, there are hundreds of...
Five Things To Do If You Get A Bad Review Via Social Media
I thought I'd talk about this as this has cropped up three or four times in the last few weeks whilst I was talking about Social Media Marketing. In all instances it was food or entertainment-led venues that were worried that customers that might have been ejected, or stood in line waiting for too long for a table would turn to social media to complain, and that complaint would be echoed across the internet convincing customer to forsake their business. In particular it was the mobile app...
Posted in Marketing
Tagged Brisbane, Facebook marketing, marketing, social media marketing, Twitter marketing, TwoCents
Word Of Mouth Marketing or The Power Of A Sausage Wrapped In Bread
If another business tells me they soley rely on word of mouth marketing for all their business referrals, I’ll scream. Don’t get me wrong, I don’t think there’s anything wrong with word of mouth marketing – and god only knows we do actually talk about it with clients all the time – but the way some people refer to it with a shrug of their shoulders like they don’t know how its working for them, can be infuriating Let me ask you now, the same question I ask anyone when they...
Posted in Marketing
Tagged marketing Brisbane, TwoCents, TwoCents Group, word of mouth marketing, word of mouth marketing agency
