WARNING: Not Suitable for Vegetarians

For anybody who knows me and my work, you’ll know I’m a huge fan of advertising that gets a single minded proposition across through flawless composition and without excessive copy. It’s always fun to pull apart an execution and look at how you may have addressed the brief. That said, I’m not entirely sure how I would have approached promoting non-stick pans however was delighted to stumble upon these creative ads for Nirlep, produced by McCann Erickson Mumbai. Not sure if my Vegetarian friends will react in the same way!